ABOUT PETER DESARNO

Peter’s extensive QSR / Restaurant industry expertise and professional background includes: 

• Years of experience conducting countless mystery shop visits that identified insights which were acted upon and directly led to increased sales, reduced expenses and achieving a higher level of adherence to policies & procedures.
• Expertise in producing insightful analysis and providing actionable store level guidance.
• Over a decade of experience working for two iconic leading brands in the restaurant industry.
• The valuable insight and perspective of having worked on both the franchisee as well as franchisor side of the franchise model in management and leadership positions. 
• Experience serving as both a CFO and Regional Controller in the QSR industry as well as an Auditor with a BIG 4 Firm.
• Certified Public Accountant (CPA) with two masters degrees: a Masters in Business Administration (MBA) as well as a Masters of Science in Financial Planning.
• Peter also lectures and writes on topics related to the Restaurant and Franchise industry. This includes being a College Professor who has developed and taught classes on the topic of franchising. 
• Click Here - QSR Magazine (Online) “ The Value of a Quality Mystery Shop Program"  by Peter DeSarno