Actionable Mystery Shop Insights, LLC
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Actionable Mystery Shop Insights, LLC
  • Home
  • Who Can Benefit
  • How You Can Benefit
  • Our Process
  • Experience Matters
  • About
  • Contact Us

ABOUT PETER DESARNO

Peter’s extensive QSR / Restaurant industry expertise and professional background includes: 

  • Years of experience conducting countless mystery shop visits that identified insights which were acted upon and directly led to increased sales, reduced expenses and achieving a higher level of adherence to policies & procedures.
  • Expertise in producing insightful analysis and providing actionable store level guidance.
  • Over a decade of experience working for two iconic leading brands in the restaurant industry.
  • The valuable insight and perspective of having worked on both the franchisee as well as franchisor side of the franchise model in management and leadership positions. 
  • Experience serving as both a CFO and Regional Controller in the QSR industry as well as an Auditor with a BIG 4 Firm.
  • Certified Public Accountant (CPA) with two masters degrees: a Masters in Business Administration (MBA) as well as a Masters of Science in Financial Planning.
  • Peter also lectures and writes on topics related to the Restaurant and Franchise industry. This includes being a College Professor who has developed and taught classes on the topic of franchising. 
  • Click Here - QSR Magazine (Online) “ The Value of a Quality Mystery Shop Program"  by Peter DeSarno 

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Actionable Mystery Shop Insights LLC

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